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“江苏造”家用电器凭实力持续“圈粉”海外市场

电子商务
资讯新闻 文章来源· 新华日报

今年以来,“江苏造”家用电器凭实力“出圈”,持续“圈粉”海外市场。据南京海关统计,今年前8个月,江苏出口家用电器货值452.3亿元,同比增长22.2%。

全球“圈粉”,“江苏造”家电凭的啥?

密码1:省事、省钱

空调可以免安装?“智造”空调就可以。近日,常州武进的友奥智能科技股份有限公司一批价值78万元的智能空调发往海外。此款智能空调有Wi-Fi联网控制功能,也可通过太阳能蓄电池供电。

“欧美的家电安装需要较高的安装费,我们的免安装一体机空调,在性价比和便捷度上有优势。”该企业副总经理许传刚说,“同时因为我们拥有AEO(经认证的经营者)这块‘金字招牌’,客户免去了验厂等环节直接下单,让我们获得欧美及东南亚等市场客户的青睐,目前全球市场占有率达16%。”据悉,1—8月,该公司出口额8.1亿元,同比增长24.2%。

密码2:绿色、健康

眼下,海外家电市场需求正向着绿色、健康等趋势发展,产品耐用性、适用性、环保性更受关注,向内发力成为众多企业的不二选择。

位于无锡的富士通将军中央空调(无锡)有限公司主要生产多联式中央空调。公司关务负责人高明月介绍:“海外市场需要绿色、低能耗、低碳的产品。在无锡海关建议下,我们对照最新空调能效标准,积极推动环保冷媒的全面应用以及新型环保冷媒的研发替换,目前全系产品都应用直流变频技术,产品能效提升5.24%,我们有信心拓展更多客户。”

密码3:品质、高端

从产品“出海”转向品牌“出海”,得益于供应链体系完善、产业集群效应明显等诸多优势,江苏家电企业的“出海”逐渐向产业链、价值链高端攀升。近日,约克(无锡)空调冷冻设备有限公司车间内一片火热,工人正在赶制一批价值1000万美元的冷水机组,下线并检测合格后就将启程发往海外市场。“冷水机组是中央空调的制冷‘心脏’,1—8月,我们产品累计出口货值达4.56亿元。”该企业关务负责人袁芳说。

清洁电器出口表现同样不俗。日前,南京乐金熊猫电器有限公司一批洗烘一体机顺利出口到马来西亚。该企业近年来针对小户型、年轻家庭以及多孩家庭,设计开发出洗烘一体机、子母洗衣机等产品,今年上半年销售额同比增长8%左右。

苏州的科瓴电器有限公司产品顺利打开欧美市场。“我们是一家专注于为国际市场打造吸尘器、割草机等高品质家电的民营企业。”该公司经理蒋纯介绍,“我们紧抓跨境电商的红利,深化企业转型升级,积极拓宽线上市场。上半年,公司通过跨境电商渠道出口小家电货值达2.14亿元,同比增长94.5%。”

密码4:好用、好看

新一代家电产品为消费者提供了品质生活的新选择。小家电凭借体积小、运用广,兼具高颜值、智能化、个性化的特点,持续不断涌现出新品类。

作为厨房内最后一道工序的小家电之一,厨余垃圾处理器普及度不断提高。江苏美佳马达有限公司主要生产厨房垃圾处理器、家用电器马达等产品。企业积极“走出去”,正谋求通过境外设厂方式布局全球。今年1—8月,该企业共出口厨房垃圾处理器整机及成套散件102.9万台。

在厨房小家电上,咖啡机、空气炸锅、酸奶机等产品的表现尤为亮眼。最近几个月,苏州咖博士咖啡系统科技有限公司一直是满负荷生产状态。“今年海外市场越来越欢迎国内核心部件组成的整机,对中高端咖啡机需求明显增长。”该公司关务负责人史雪微介绍,“目前,公司业务范围已覆盖全球100多个国家和地区。”

启示:传统产业大有可为

江苏外贸企业积极适应市场需求,不断深化产品的创新迭代、优化升级,加上海外需求改善、政策红利释放、通关效率提升,推动了家电产品出口呈现连续增长态势。业内人士指出,“江苏造”家电在海外实力“圈粉”,正是外贸国际竞争力不断增强的重要表现,再次说明不能忽视和放弃传统产业。家电企业应努力在高端化、智能化、绿色化上下功夫,生产出更多有竞争力的产品,更好满足国内外消费者的期待。

“我们将紧盯重点企业产业升级和多元化发展需求,在政策红利释放、通关效率提升、知识产权保护等方面继续发力,助力更多高品质江苏家电加速出海。”南京海关相关人士说。