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满耳键盘“噼啪”、海外订单接爆……扬州制造搭乘跨境快车“游”向世界

电子商务
资讯新闻 文章来源· 扬州发布

“忙到来不及打包,没想到海外市场这么红火!”在位于扬州市邗江区邗上街道的扬州邮政跨境电子商务产业园,毛绒玩具打包不停、汽配包裹连夜发出、渔具瞄准海外垂钓旺季……“618”全球大促正如火如荼,海外订单如雪片般飞来。

“从6月初至今天,我们累计发出境外包裹超两万件,是去年同期发货量的120%。”扬州邮政跨境电子商务产业园负责人殷宏海告诉记者,该产业园内涵盖毛绒玩具、汽配、渔具、电子产品等多种商品类目,今年“618”期间,扬州出口订单量迎来前所未有的爆发式增长。其中,毛绒玩具、汽车配件与渔具三类产品跻身全球买家“爱买榜”前三,引领一股强劲的“扬州制造”消费风潮。

 

工作人员加紧将各类商品分拣、装车、配送,保障快递及时送达。 孟德龙 摄

“欧美国家已经在跟我们囤货万圣节、圣诞节的商品了。”扬州市瑞天达玩具有限公司的客服正在各个境外购物平台上与客户沟通,仓库一角,工人们正对照着打印出来的英文订单,麻利地核对、封装一个个毛绒玩具,“今年‘618’太火爆了!我们的南瓜玩偶还有圣诞系列产品被抢购一空,美国订单猛增八成。”在“中国毛绒玩具礼品之都”扬州,生产线全天候运转、仓库昼夜不停打包的景象在当地企业中司空见惯。

扬州鼎弘汽车配件有限公司创始人卞晓飞感慨道:“往年‘618’主要忙国内的购物节,但现在跨境电商平台的促销规则已经高度国际化。我们从今年就初优化图文信息和海外仓布局,目前在中国邮政美国海外仓还有着半年的备货量,且不断动态补货。”

“今年‘618’,我们的商品在拼多多和抖音海外版平台上线,很多外国人购买我们的渔具,小到饵料,大到鱼竿,简直供不应求。”“别看我们只做遥控器这一个品类,但产品卖到全球,一天就能卖出三千单。”……今年“618”期间,“扬州制造”集体出圈。

 

工人忙着打包。 詹叶青 摄

“6月上旬出货基本能赶在欧美传统暑期消费高峰前运抵,避开后续可能的旺季拥堵和运费跳涨。”业内人士指出,近期汇率波动和部分国家进口政策的短期利好调整,都叠加出这难得的黄金机会,而这次“618”大促的时效优势与物流成本可控,才使得海外订单“量价齐升”。窗口期红利与供应链优势碰撞,传统制造业在电商浪潮下乘风出海,扬州的毛绒玩具、汽车零件和垂钓渔具也得以在这个夏天搭乘跨境快车“游”向世界。

扬州广陵新城作为全国第六批跨境电商综合试验区的核心区域,集聚了上百家电商企业。面对今年“史上最长‘618’”,企业如何应对?记者进行了探访。

18日早上8点多,位于广陵新城科创中心的大楼已经满是忙碌身影。16楼是雷神国际贸易(扬州)有限公司的电商部门,一进门就能听到键盘的“噼啪”声和急切的问答声:“快跟仓库对接一下,直拍还有多少库存!”“工厂问哪款球拍需要加紧生产!”

“‘锐龙9’胶皮缺货。”雷神国际贸易天猫运营负责人张敏收到总公司发来的消息,赶紧联系天猫平台,将该链接退出“618”主活动,抓紧修改好相关信息,张敏立即恢复了商品链接。“这段时间,消费者购买力欲望大,链接早改好,就能早一步接到订单。”张敏表示。

雷神国际贸易是第一批入驻科创中心的企业之一,一直从事乒乓球拍、胶皮等运动产品的电商销售。“今年‘618’起步早、跨度长,加上公司前段时间邀请梁靖崑成为品牌代言人,近期咨询相关球拍的客户非常多。我们在5月份就备足了货。”张敏说,今年的“618”期间,公司优先供货天猫条线的销售,生产线跟着库存走、销售节奏跟着货物库存调整。5月16日天猫平台销售额同期增长30%。

雷神国际贸易总经理申夏青介绍:“今年我们和中国男子乒乓球运动员梁靖崑签约,又逢W81系列新产品出炉。今年的‘618’不仅增加了销量,还成了我们宣传新代言、推出新产品的窗口。”

与科创中心一路之隔的扬州长三角数字贸易产业园,2024年8月运行以来,已经吸引了40多个企业入驻。去年6月,高邮的扬州名晨刷业有限公司将电商销售迁进,开展自有品牌“皓齿良品”的口腔产品线上销售。

“这款牙刷刷柄握感舒适、刷毛柔软紧实,而且外观时尚。喜欢的宝宝抓紧时间冲!”昨天下午2点,名晨刷业的直播间内,主播冯思佳正在镜头前展示公司研发的新款月抛牙刷。

“我们这边有20多个电商平台的店铺,3个主播轮番上阵,从早上7点到晚上10点不间断直播。现在每个平台活动跨度长,公司前期备足了10万单的货品,这几天的电商销售订单每天保持在3000单左右。”名晨刷业电商负责人胡振婷说,近年来,公司在加大设备投入的同时,不断加大电商版块扶持和专业人才的培养,新启用的ERP系统实现了工厂和电商销售的无缝衔接,生产部门在系统内就能查看到订单情况,方便制定相应的生产计划。

编辑:金杰