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扫码加钉群 十万创业者 与你为伴

看见新力量NO.14|专访蜂鸟互动创始人宋航

阿里云
2021/08/11 16:46
文娱传媒 先进制造 大咖观点

随着科技进步和时代发展,汽车将逐渐建立一套围绕人-车-生活的互动生态。在代步需求占据主要地位时,汽车也增添了例如唱歌、玩游戏、解谜、虚拟试驾等场景。第十四期《看见新力量》采访了2021阿里巴巴诸神之战&宝马“互联网+汽车”赛道全球总决赛优胜奖获得者——蜂鸟互动创始人宋航,一起聊聊他对车机互娱的见解和创业故事。




毕业于清华大学美术学院的宋航是游戏行业资深软件研发精英,他曾多次参与变形金刚等游戏的概念设计,拥有十五年电子娱乐行业经验。核心团队成员也都是有十余年游戏行业的从业者,对游戏开发运营、大数据、人工智能等方面都有深厚的经验。


“近年来,娱乐文化产业步入困境,国内游戏版号发放量的缩减让我们把游戏市场转移到海外。同时我们发现新能源汽车的市场前景广阔,加上团队在游戏方面的经验,发展车机互娱成为了我们的新方向,2015年团队正式进入汽车赛道,目前公司主要以车内娱乐内容和游戏内容两个业务板块为主。”宋航表示。



智能车和互动娱乐有机融合,其智能性和便利性大大促进车机互娱场景的多元化,蜂鸟互动抓准市场机会,结合自身优势进行研究与创新,在车机互娱领域开始大展身手。


以技术做基础、以踏实为核心,2016年开始蜂鸟互动在市场准入以及资质认证方面都取得了突破性的进展,荣获诸多协会及产业联盟认证,拥有空间定位发明专利一项、软件注册权十二个、已发明公布待审查的VR相关专利三项。


蜂鸟互动利用AR技术,将传统的汽车数据网站转换为全息智能数据平台,成功开发AR智能车书,让虚拟照进现实。基于游戏行业积累的多年图形渲染和识别技术,用户可以通过手机摄像头扫描汽车的照片,用旋转、缩放等视觉操作近距离、无死角观察高精度真车三维建模。每一款车型配有量身定制的智能车书,用户向智能车书查询汽车相关问题,车书以比纸质说明书更直观高效的形式提供指示和使用方法。





当4s店使用文字和视频来介绍智能避让功能时,智能车书可以实时生成三维视图,展示汽车各个零件在避让过程中如何运作。蜂鸟互动将多种娱乐技术与汽车驾舱进行结合,目前与多家企业达成合作。例如广汽《ADiGO WORLD》车机系统游戏,奔驰EQ400/c200/车内AR解谜游戏,奥迪E-TRON概念车/VR无人驾驶功能测验,宝马VR个性化购车等等。

2021年,由宋航所带领的蜂鸟互动参加了阿里巴巴诸神之战&宝马“互联网+汽车” 赛道全球总决赛并荣获优胜奖。宋航表示:“此次参与阿里巴巴诸神之战大赛结识到许多汽车领域的优秀公司,对汽车领域的创新有了更多认知,也让我们的技术被更多人了解,希望之后可以借助阿里云的平台,寻求更多业务发展的机会,在车机互娱这条赛道上走的更远。”


蜂鸟互动路演图



“当一个idear从demo到概念车、量产车再到最终发布和使用,整个产业链需要很长的周期,当最后看到我们的想法在汽车上变成现实的时候,会感到自豪和感动,因为这饱含了了我们团队所有人的心血。”宋航说道。


虽然在车机互娱领域已有所成就,但宋航和团队的脚步远不止于此。当提及对其他创业者的建议时,宋航谦虚的表示他和团队都还年轻,还需要多向前辈们学习,不过可以给大学生创业团队一些建议,“组建优秀团队、储备创业资金、寻找市场需求三者缺一不可。贸然创业是不可取的,学生需要确认自己的抗风险能力,拥有经济和人脉基础后再考虑是否创业。不积跬步无以至千里就是这个道理。”

互联网时代,找寻流量入口是每个企业的关键点。汽车作为人们日常的出行工具,如何利用好这个流量入口是整个汽车行业思考的问题。作为汽车智能体验的重要环节,车机娱乐不限于驾驶员,乘客也可以进行交互,让汽车操作更便捷,让出行体验更舒适,蜂鸟互动还有很长的路要走。


来源:阿里云  声明:本文已注明转载出处,如有侵权请联系我们删除!

 

 

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