{"config":{"moduleinfo":{"javascripts_count":[{"count_phone":0,"count":0}],"styles_count":[{"count_phone":0,"count":0}],"htmls_count":[{"count_phone":2,"count":2}]},"htmls":[],"styles":[{"text":".aliyun-topbar .aliyun-topbar-header .aliyun-topbar-element.sub-logo .sub-logo-link .sub-logo-image{height:22px !important;}"},{"text":".aliyun-topbar .aliyun-topbar-header .aliyun-topbar-element.sub-logo .sub-logo-link.pointer{display: flex;align-items:center;}"},{"text":".aliyun-topbar .aliyun-topbar-header .aliyun-topbar-element.aliyun-language{display:none !important;}"},{"text":".aliyun-topbar {box-shadow: none !important;}"}],"javascripts":[{"text":"function isDingTalkFn() { var ua = navigator.userAgent.toLowerCase(); var isIn = /dingtalk/gi.test(ua); if (isIn) { var style = document.createElement(\"style\"); style.innerText = ` @media (max-width: 768px) { .aliyun-module.wb-aliyun-developer-h5-nav { display: none!important; } .aliyun-module[data-module-name=\"@ali/hmod-ace-homepage-2020-hmod-footer\"] { display: none; } } `; document.head.appendChild(style); } }; isDingTalkFn();"}],"countinfo":{"htmls":{"length_pc":0,"length":0}},"header":"activity","logo":"https://img.alicdn.com/tfs/TB1KR.SwYr1gK0jSZFDXXb9yVXa-160-40.png","logoLink":"https://chuangke.aliyun.com/"},"settings":{"uuid":"NOUUID"}}
中国站
联系我们
ICP备案控制台登录/注册
{"config":{"moduleinfo":{"question":"","rightTitle":"个人中心","menu_count":[{"count_phone":8,"count":8}],"article":"","rightMenu_count":[{"count_phone":3,"count":3}]},"menu":[{"menuTitle":"出发吧创业者","menuLink":"https://startup.aliyun.com/special/gostartup"},{"ismoreList":false,"menuTitle":"首页","menuLink":"//chuangke.aliyun.com"},{"menuTitle":"资讯","ismoreList":false,"menuTag":"","menuLink":"//chuangke.aliyun.com/info/","submenu":[]},{"menuTitle":"融资","menuLink":"","ismoreList":true,"menuTag":"","submenu":[{"submenuTitle":"","submenuLink":"","morsubemenu":[{"morsubemenuTitle":"投BP","morsubemenuLink":"//chuangke.aliyun.com/company/"},{"morsubemenuTitle":"源码资本","morsubemenuLink":"https://chuangke.aliyun.com/financing/sourcecodecap"},{"morsubemenuLink":"https://chuangke.aliyun.com/financing/gaorongvc","morsubemenuTitle":"高榕资本"},{"morsubemenuLink":"https://chuangke.aliyun.com/financing/brv","morsubemenuTitle":"蓝驰创投"},{"morsubemenuLink":"https://chuangke.aliyun.com/financing/ebvc","morsubemenuTitle":"钟鼎创投"},{"morsubemenuTitle":"元璟创投","morsubemenuLink":"https://chuangke.aliyun.com/financing/visionpluscapital"},{"morsubemenuTitle":"靖亚资本","morsubemenuLink":"https://chuangke.aliyun.com/financing/emventures"},{"morsubemenuTitle":"清流资本","morsubemenuLink":"https://chuangke.aliyun.com/financing/crystalstreamcap"}],"moresubmenuTitle":"找融资"},{"submenuTitle":"","submenuLink":"","morsubemenu":[{"morsubemenuTitle":"专精特新直通北交所","morsubemenuLink":"https://chuangke.aliyun.com/startup-program/zjtx"},{"morsubemenuTitle":"线下园区入驻","morsubemenuLink":"//chuangke.aliyun.com/city"},{"morsubemenuTitle":"赛道明星班","morsubemenuLink":"//chuangke.aliyun.com/star"},{"morsubemenuTitle":"赛道训练营","morsubemenuLink":"//chuangke.aliyun.com/demoday"}],"moresubmenuTitle":"加速与孵化"}]},{"ismoreList":true,"submenu":[{"submenuTitle":"","submenuLink":"","morsubemenu":[{"morsubemenuLink":"https://chuangke.aliyun.com/special/newstartups","morsubemenuTitle":"项目求报道"},{"morsubemenuTitle":"大企业创新场景对接","morsubemenuLink":"https://chuangke.aliyun.com/openinnovation"},{"morsubemenuTitle":"IoT框架技术内测","morsubemenuLink":"https://chuangke.aliyun.com/waft"},{"morsubemenuTitle":"阿里生态资源对接","morsubemenuLink":"//chuangke.aliyun.com/markets/aliyun/surpportive"},{"morsubemenuTitle":"深圳千万上云补贴扶持","morsubemenuLink":"//chuangke.aliyun.com/szwqsy/"}],"moresubmenuTitle":"资源对接"},{"submenuTitle":"","submenuLink":"","morsubemenu":[{"morsubemenuTitle":"创业大赛","morsubemenuLink":"//chuangke.aliyun.com/event"},{"morsubemenuTitle":"88帮帮节","morsubemenuLink":"//chuangke.aliyun.com/special/88"},{"morsubemenuTitle":"创业节","morsubemenuLink":"https://chuangke.aliyun.com/chuangyejie/1111/2021"},{"morsubemenuTitle":"创峰会","morsubemenuLink":"//chuangke.aliyun.com/chuangfenghui"},{"morsubemenuTitle":"云栖TechDay","morsubemenuLink":"//chuangke.aliyun.com/techday"}],"moresubmenuTitle":"热门活动"}],"menuTitle":"资源与活动","menuLink":""},{"menuTitle":"城市站","menuLink":"","ismoreList":false,"submenu":[{"submenuLink":"https://startup.aliyun.com/city/nb/","submenuTitle":"宁波海曙站"},{"submenuLink":"//startup.aliyun.com/city/vanke-wanchuang/portal","submenuTitle":"万创科技城站"},{"submenuTitle":"聊城城市站","submenuLink":"//startup.aliyun.com/city/lc/portal/"},{"submenuTitle":"太原城市站","submenuLink":"//startup.aliyun.com/city/ty/portal"},{"submenuLink":"//startup.aliyun.com/city/xt/","submenuTitle":"湘潭城市站"},{"submenuLink":"//startup.aliyun.com/city/zz/","submenuTitle":"郑州城市站"},{"submenuTitle":"岳阳城市站","submenuLink":"//startup.aliyun.com/city/yy/"},{"submenuTitle":"上海金桥站","submenuLink":"https://startup.aliyun.com/city/sh/"},{"submenuTitle":"成都","submenuLink":"https://startup.aliyun.com/city/cd/"},{"submenuTitle":"镇江","submenuLink":"https://startup.aliyun.com/city/zj/"}]},{"menuTitle":"活动中心","menuLink":"//startup.aliyun.com/event","menuTag":"","submenu":[],"ismoreList":false},{"menuTitle":"创业白皮书","menuTag":"","menuLink":"https://chuangke.aliyun.com/special/ebook"},{"menuTitle":"更多服务","menuLink":"","ismoreList":false,"submenu":[{"submenuTitle":"政策指南平台","submenuLink":"https://sme.aliyun.com/policy/"},{"submenuTitle":"创业直播间","submenuLink":"//chuangke.aliyun.com/live/"},{"submenuLink":"//market.aliyun.com/shuangchuang","submenuTitle":"创业服务市场"},{"submenuTitle":"人才招聘","submenuLink":"//edu.aliyun.com/recruit"},{"submenuTitle":"云栖大会科技专场","submenuLink":"https://chuangke.aliyun.com/special/yunqi/2021/live"}]},{"menuTitle":"直播间","menuLink":"https://chuangke.aliyun.com/live/","submenu":[{"submenuTitle":"云谷创新谈","submenuLink":"https://chuangke.aliyun.com/live/room/4"},{"submenuTitle":"星云计划公开课","submenuLink":"https://chuangke.aliyun.com/live/room/2"},{"submenuTitle":"一汽奔腾“智“”悦”座舱云上对接会","submenuLink":"https://chuangke.aliyun.com/live/video/250792"},{"submenuLink":"https://chuangke.aliyun.com/live/video/250721","submenuTitle":"钉钉专场:钉钉PaaS开放及生态策略"}]},{"menuTitle":"中小企业服务平台","menuLink":"https://sme.aliyun.com/"},{"menuLink":"https://chuangke.aliyun.com/brand/duoguan/","menuTitle":"品牌馆","submenu":[{"submenuTitle":"IT桔子","submenuLink":"https://startup.aliyun.com/brand/itjuzi/"},{"submenuTitle":"夺冠","submenuLink":"https://chuangke.aliyun.com/brand/duoguan/"},{"submenuTitle":"蓝驰创投","submenuLink":"https://chuangke.aliyun.com/financing/brv"},{"submenuTitle":"高榕资本","submenuLink":"https://chuangke.aliyun.com/financing/gaorongvc"},{"submenuTitle":"元璟资本","submenuLink":"https://chuangke.aliyun.com/financing/visionpluscapital/"},{"submenuTitle":"源码资本","submenuLink":"https://chuangke.aliyun.com/financing/sourcecodecap/"}]},{}],"rightMenu":[{"menuTitle":"我的项目","menuLink":"//chuangke.aliyun.com/project/my"}],"countinfo":{"menu":{"length_pc":0,"length":0},"rightMenu":{"length_pc":0,"length":0}},"publicity":{"img":"","link":""}},"settings":{"uuid":"NOUUID"}}
{"config":{"moduleinfo":{"searchLink":"//m.aliyun.com/product/search","channels_count":[{"count_phone":12,"count":12}],"searchText":"ecs","noAppDownload":true,"logo":"//gw.alicdn.com/tps/TB11eICOFXXXXaLapXXXXXXXXXX-130-39.png"},"channels":[{"spmId":"0","maxShowNum":"6","isOpenSubChannel":false,"link":"//chuangke.aliyun.com/","title":"首页"},{"spmId":"0","maxShowNum":"6","isOpenSubChannel":false,"link":"//chuangke.aliyun.com/info/","title":"创业资讯"},{"link":"","title":"找融资","subChannels":[{"title":"投BP","link":"//chuangke.aliyun.com/company/"},{"title":"云融资","link":"//chuangke.aliyun.com/product/financing"}],"isOpenSubChannel":true},{"spmId":"0","channelStr":"频道描述","maxShowNum":"6","isOpenSubChannel":false,"link":"","title":"孵化与加速","subChannels":[{"title":"线下园区入驻","link":"//chuangke.aliyun.com/city"},{"spmId":"0","tce_rule_count":"1","link":"//chuangke.aliyun.com/star","title":"AI赛道明星班"},{"spmId":"0","tce_rule_count":"1","link":"//chuangke.aliyun.com/demoday","title":"赛道训练营"}]},{"spmId":"0","maxShowNum":"0","isOpenSubChannel":false,"title":"资源对接","subChannels":[{"title":"大企业创新场景对接","link":"https://chuangke.aliyun.com/openinnovation"},{"link":"//chuangke.aliyun.com/markets/aliyun/surpportive","title":"阿里生态资源对接"},{"link":"//chuangke.aliyun.com/szwqsy/","title":"深圳千万上云补贴"}],"link":""},{"link":"","title":"走进城市站","isOpenSubChannel":false,"subChannels":[{"link":"https://chuangke.aliyun.com/city/vanke-wanchuang/portal","title":"万创科技城"},{"link":"https://chuangke.aliyun.com/city/lc/portal/","title":"聊城城市站"},{"link":"https://chuangke.aliyun.com/city/ty/portal","title":"太原城市站"},{"title":"湘潭城市站","link":"https://chuangke.aliyun.com/city/xt/portal"},{"title":"郑州城市站","link":"https://chuangke.aliyun.com/city/zz/portal"},{"title":"岳阳城市站","link":"//chuangke.aliyun.com/city/yy/"},{"title":"上海金桥站","link":"https://chuangke.aliyun.com/city/sh/"}]},{"spmId":"0","maxShowNum":"6","isOpenSubChannel":false,"link":"","title":"热门活动","subChannels":[{"title":"创业大赛","link":"//chuangke.aliyun.com/event"},{"title":"88帮帮节","link":"//chuangke.aliyun.com/special/88"},{"title":"创业节","link":"https://chuangke.aliyun.com/special/chuangyejie/spring2021"},{"title":"创峰会","link":"//chuangke.aliyun.com/chuangfenghui"},{"link":"//chuangke.aliyun.com/techday/","title":"云栖Techday"}]},{"link":"","title":"更多","isOpenSubChannel":false,"subChannels":[{"title":"求报道","link":"https://chuangke.aliyun.com/resource/apply/8/140#/"},{"title":"创业直播间","link":"//chuangke.aliyun.com/live/"},{"link":"//market.aliyun.com/shuangchuang","title":"创业服务市场"},{"title":"人才招聘","link":"//edu.aliyun.com/recruit"}]}],"countinfo":{"channels":{"length_pc":0,"length":0}}},"settings":{"uuid":"NOUUID","recommend":{"visibleMode":"default"},"anchor":{"visibleMode":"all"},"pc":{"background":"","horizontal":"默认","verticalNumber":0,"marginTop":"","marginBottom":"","contentBackground":"","paddingHoz":"","paddingTop":"","paddingBottom":"","backgroundImage":"","autoHeight":false},"h5":{"background":"","horizontal":"默认","verticalNumber":0,"marginTop":"","marginBottom":"","contentBackground":"","paddingHoz":"","paddingTop":"","paddingBottom":"","backgroundImage":"","autoHeight":false}}}
{"config":{"adConfig":{"target":"_blank","pcImg":"","h5Img":"","icon":"","mode":"all","extraList":[],"linkList":[],"href":""},"windowSet":{"open":true,"dataList":[{"list":[{"url":"https://chuangke.aliyun.com/special/newstartups","text":"求报道"},{"url":"https://chuangke.aliyun.com/company/","text":"找融资"}]},{"list":[{"text":"创企榜","url":"https://chuangke.aliyun.com/special/startup"}],"bgi":"https://img.alicdn.com/imgextra/i3/O1CN01vevPS31ofSq4izkDg_!!6000000005252-2-tps-84-232.png","color":"#fff"}]}},"settings":{"recommend":{"visibleMode":"default"},"anchor":{"visibleMode":"all"},"pc":{"background":"","horizontal":"默认","verticalNumber":0,"marginTop":"0","marginBottom":"0","contentBackground":"","paddingHoz":"0","paddingTop":"0","paddingBottom":"0","backgroundImage":"","autoHeight":false},"h5":{"background":"","horizontal":"默认","verticalNumber":0,"marginTop":"0","marginBottom":"0","contentBackground":"","paddingHoz":"0","paddingTop":"0","paddingBottom":"0","backgroundImage":"","autoHeight":false}}}
扫码加钉群 十万创业者 与你为伴

腾讯关停幻核平台,不玩数字藏品还是另有计

数字藏品的价值,未来或许会显现,但绝不是各项制度都不完善的现在。

01 腾讯裁撤“幻核”业务

上线不到一年,腾讯裁撤了一家数字藏品平台。

7月20日,有报道援引腾讯内部人士消息称,腾讯正计划在本周裁撤“幻核”业务,对此,腾讯方面暂无回应。

幻核是腾讯PCG内部孵化的NFT发行平台,2021年8月2日正式上线APP,初期提供技术支持的是联盟链至信链,后来腾讯区块链也成为其技术支持之一。

据悉上线第二天,幻核首发了腾讯视频出品的《十三邀》为主题的数字藏品,售价18元,限量300枚,开场即爆红,一时还出现了订单“超卖”问题。

然而还不到一年时间,幻核便匆匆从舞台落幕,成为大厂的一个弃子。

腾讯的后撤早有迹象,在7月2日,腾讯新闻APP就暂停了数字藏品的售卖服务,几天以后,幻核也面临了相同的命运。

对于数字藏品爱好者来说,幻核关停以后,拥有的数字藏品该何去何从,也是亟待解决的问题,平台突然宣布关停,对很多玩家的影响不小,毕竟一时之间很难卖出去,就算能够原价退款,抱着用数字藏品大赚一笔的想法也显然无法实现了。

从火爆开始到现在,NFT数字藏品热已经持续了一年,但对于国内大多数人而言,数字藏品依然是个陌生概念,很多人并未了解过。实际上,数字藏品是基于区块链技术而诞生,国内一个藏品限量发售多则上千份,少则几十份,价格从十几元至几千元不等。

曾经,全球最火的无聊猿创造了数字藏品的销售奇迹。通过每销售一次,原创者可收取2.5%版税的方式,无聊猿创作者拿到了3000万美金。

国外一些公司已经吃到了数藏的“红利”,然而反观国内,还没有一家平台可以复制同样的成绩。

值得一提的是,腾讯还推出了不少数藏相关小程序,幻核虽然关停,但腾讯目前仍有时空藏馆、吾得库等独立小程序,甚至可以为品牌方定制独立的NFT的平台,比如炫迈NFT头像、美的数字藏品等。

可以看到,腾讯等大厂并非放弃数藏业务,而是借助于“社交+游戏”的基础,聚焦数字IP领域与文化传播,为品牌提供营销种草等To B服务,这也意味着,大厂们对于数字藏品的野心,绝不仅限于小众玩家内部,未来极有可能随着国民级品牌的宣传而大众化。

02 大厂布局数字藏品,是真需求还是蹭热点?

这两年里,大厂频繁布局数字藏品。

最开始是在皮肤上小试牛刀,2021年6月,支付宝联合敦煌美术研究所在“蚂蚁链粉丝粒”的支付宝小程序上,全球限量发布了两款名为“敦煌飞天”和“九色鹿”的NFT皮肤。这被视为国内大厂布局数藏的开始。

大厂们也开始有样学样,纷纷发布了自己的IP,1月,B站宣布旗下首款数字艺术头像鸽德发布,全网限量发行2233个;2月,阿里巴巴发布奥运云徽章数字藏品,包括短道速滑款、自由式滑雪空中技巧款、自由式滑雪坡面障碍技巧款、花样滑冰款等4款,每款限量8888份;4月,百度在航天日期间发布太空兔挖月壤、祝融号探索火星等一系列数字藏品。

随着数字藏品的热度日益升温,相关数字藏品平台也开始出现,第一个吃螃蟹的是音频行业头部品牌“喜马拉雅”,推出数字艺术藏品平台“美藏”,大厂自然不会放过机会,于是有了阿里的鲸探平台、腾讯的幻核平台、百度的百度超级链等。

而从国内大厂在数字藏品的商业化布局看,未来可能会分别呈现不同的运营特色:腾讯更注重社交性,与营销结合搭建公私域流量闭环;阿里则发挥出电商优势,NFT与实体产品或品牌结合。 

除了互联网大厂,国内还有六家央媒发布超过40万份的数字藏品,销售金额超过600万元。5月份,中国电信旗下持牌支付机构天翼电子商务有限公司(简称“翼支付”)推出“麟翼数字艺术品专区”。

总体看来,合规的数字藏品的价值主要体现在三方面:

首先是稀缺价值,通常数字藏品都是限量发售的,基于区块链技术而诞生的数字藏品在虚拟世界的确具有特殊意义,有人认为,这样就使数字藏品拥有了一种独属于所有权,且“防伪”。

其次是内容价值,每个数字藏品都是创作者们或者艺术家们的作品,作品的背后还有一串加密的代码,这样一来,数字藏品不仅是数字权益证明,其还具有收藏品的意义。

数字藏品行业的这个特征,也是其频频与文创行业合作的原因,比如“全球茶饮第一股”奈雪的茶在成立六周年时正式官宣推出品牌大使——“NAYUKI”。奈雪不仅在线上发行其数字藏品,还推出实物版IP潮玩,也颇受市场追捧。

第三是交易价值,靠的就是数字藏品二级市场的价格,这些藏品也离不开炒作,大量投机者的涌入使得藏品的价格偏离真实价值,目前行业也缺乏统一的价值判定与价格监管标准。

目前我国防止数字藏品金融化,避免藏品二级交易市场的恶意炒作,国内大部分数字藏品发行平台还是不能进入二级市场交易。

但这依然不能阻止数字藏品在小众人群的火爆,比如幻核联合腾讯动漫发行的《一人之下》主题数字藏品为例,其限量发行6000枚,单价98元,很短时间内即售罄,再加上明星效应,周杰伦、余文乐、林俊杰、球星库里等人让NFT成功破圈,也让更多人了解到数字藏品。

03 光鲜之下,诸多乱象

热潮之下,数字藏品这块蛋糕也有点过热了。

今年上半年共有17家数字藏品相关公司获得融资,最后一轮融资花落数字藏品电商平台“福建天琛优藏”。

然而数字藏品的风险也不容小觑。

比如一家数字藏品平台“象寻”曾闹出不小的风波,公告的标题叫“祝象寻早日倒闭”,发自象寻微信官方账号。原来这是技术团队的手笔,公告中称技术团队被要求在20天内开发一款App,连续加班多日后仍被公司解雇。

虽然后来公司发表声明称,该文章与事实严重不符,但据爱企查信息显示,象寻成立于今年3月7日,从侧面不难看出行业发展初期企业仓促进场后的一些乱象。

今年3月,微信先后封禁了Art Meta元艺数、一点数藏、归藏元宇宙等十多家数字藏品平台,公众号显示已被关闭,在关闭的理由上,都涉及“由用户投诉并经平台审核,存在未取得法定许可证件或牌照,发布、传播或从事相关经营活动的行为,账号已被停止使用”。

在黑猫投诉平台上,还有不少用户投诉数字藏品的虚假发货、虚假宣传,平台抽奖不公平等问题。

今年5月份,虚拟货币更是大跌,国外比特币爆跌叠加国内一些数字藏品平台“倒闭”的新闻,也让行业退了烧。

因为数字藏品行业国内目前还缺乏相应的法律法规,在6月底,在中国文化产业协会的牵头下,蚂蚁、腾讯、百度、京东等国内数字藏品头部平台联手发起反对炒作、提高准入标准等自律倡议。

不过有媒体报道,仍然有一些地下平台及机构铤而走险,借“转赠”等途径和消费者进行场外交易。

在笔者看来,以元宇宙为标志的web3.0时代已经来临,数字藏品的发展无可厚非,也无需“过度防范”,但消费者依然需要认真审度藏品价值,不要抱着投机心理购买,更不能让藏品的价格偏离真实价值,最后变成劣币驱逐良币,行业里的每个人都会受伤。

最近幻核的离场,让数字藏品行业摁下暂停键,降降温,长远来看也是一件好事,数字藏品的价值,未来或许会显现,但绝不是各项制度都不完善的现在。

参考资料:

《腾讯将关闭“幻核”:上线未满一年,为国内最大的数字藏品平台之一》,界面新闻;

《数字藏品大热,年轻人快不够用了》,新零售商业评论