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人人租机上云案例

人人租机上云案例。

公司介绍

我们是国内知名的全品类新租赁平台,为企业和个人提供信用免押租赁,业务涵盖办公设备、3C数码等200多个细分行业,也是在全国首个推出“新租赁小程序“开发服务的阿里小程序服务商(ISV),为租赁商提供租前、租后,线上线下一体化租赁解决方案。目前,平台商家网点超过2万,覆盖220个城市。

人人租机小程序矩阵是一个提供全品类信用免押租赁服务的平台,对接上游租赁厂商和设备制造商,服务下游B端企业和C端个人,为其提供办公设备、手机数码、智能硬件、家居家电、旅游户外等产品的以租代买服务。用户可凭借芝麻信用享受免押金,并按月支付租金,让用户享受更轻的新型消费模式。把信用变为资产,是人人租机一直秉持的理念,“创业无压力,租享轻生活”。


image

业务痛点

  • 业务的风控成本高,用户流失率高

原来我们是自行做风控,链路长,需要用户提供营业执照等各种资料风控,大多时候2天都完成不了,时间成本、人工成本高,用户流失率也很高。现以阿里小程序为产品载体,接入了芝麻信用的风控能力,现在完成风控环节最快仅需几秒钟,形成交易闭环。

  • 交租不方便,交易流入线下

传统的租赁模式都是倾向于线下交易,并且每个月都需要催收租金,有时候甚至会忘记收租,收租流程极其不方便。平台前期由于收租流程不方便,导致大多数订单交易流入线下,未沉淀于线上。现以阿里小程序为产品载体,接入阿里小程序支付功能,租金通过系统自动收租,收租流程简单易操作,交租逾期率下降了10倍。

  • 增长难提速,较难获取用户

我们原是在其他生态环境中搭建租赁平台,获客成本高,有时一个点击成本需20-30元,流量增长极为缓慢。现依托阿里小程序赋能,通过搜索、消息推送等运营工具,快速拉新,DAU得到爆发性增长。

解决方案

采用小程序初衷

  • 首先最重要一点是支付宝生态是非常适合新租赁发展的土壤,离钱、离信用、离服务最近,借助阿里小程序信用赋能,能快速实现线上交易闭环。同时,因为用户天然信任基因,用户转化率远远超过传统渠道。

  • 其次,阿里小程序提供收藏、分享有礼、搜索直达、消息模板等一系列拉新、沉淀、促活的用户工具,大大减轻开发成本。当然,阿里生态的中心化流量池,帮助创业小程序实现0-1的蜕变,小程序运营小二专业、细心地对开发者培训小程序开发、运营技能,实现无缝对接。

  • 最后,阿里小程序打通阿里生态,实现一端开发,多端发布,未来不仅在支付宝端触达用户,在微博、高德地图、钉钉等端口发布,也获得整个阿里生态资源赋能。

人人租机阿里小程序是于2018年3月上线,上线后平台把原有用户群体往小程序导流,并在支付宝端内拉新,跑了一段时间后用户快速增长,目前人人租机团队已经形成“人人租机”、”企业信用租“等小程序产品矩阵。

人人租机技术架构


image

  • 负载均衡SLB:带宽值5120Mbps

  • 应用层:5个节点,Kubernetes容器部署微服务

  • 数据层:云数据库RDS主库1,从库3,备1台,Redis 主从 2台

  • 任务层:云服务器ECS 1,主要用于执行定时任务、队列任务

  • 静态文件OSS、CDN加速

  • 阿里云短信服务

  • ElasticSearch 集群,3台服务器

上云价值

我们依靠阿里小程序赋能,接入芝麻信用风控体系,风控效率大幅度提升且逾期率降低了10倍。上线至今,日订单量达到2000单,用户增长20倍,交易订单量增长15倍,实现了依托于APP和原有渠道三年都无法实现的增长规模。

由于租赁行业属于低频行业,我们使用了云商小程序提供的多种拉新获客工具,截至目前累计用户超过1500万+,收藏用户超过150万,并激发了订单转化率的增长,部分产品的复购率也提升至30%,在租赁行业已处于高水平。小程序让我们在短时间内成长为新租赁行业的头部企业。

选用的产品

  • 负载均衡SLB

负载均衡(Server Load Balancer)是将访问流量根据转发策略分发到后端多台云服务器(ECS实例)的流量分发控制服务。负载均衡扩展了应用的服务能力,增强了应用的可用性。
更多关于负载均衡SLB的介绍,参见负载均衡产品详情页

  • 容器服务 ACK

容器服务 Kubernetes 版(简称 ACK)提供高性能可伸缩的容器应用管理能力,支持企业级容器化应用的全生命周期管理。整合阿里云虚拟化、存储、网络和安全能力,打造云端最佳容器化应用运行环境。
更多关于容器服务 ACK的介绍,参见容器服务 ACK产品详情页

  • 小程序云

小程序云(Mini Program Cloud)是阿里云面向小程序场景提供的一站式云服务,帮助开发者实现一云多端的业务战略,提供了有服务器和无服务器两种模式。云应用是有服务器模式,提供了包括资源编排、应用托管等服务。小程序Serverless是无服务模式,提供了开发、运营、业务增值等服务。跨端开发工具链为开发者提供了一次开发全网小程序运行的能力,并在一朵云内实现统一的资源管理、统一的数据运营和统一的业务设计。
更多关于小程序云的介绍,参见小程序云产品详情页

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