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打造网红小店集群 激发经济新活力

南昌日报
2022/09/02 10:01
消费 行业研究
资讯详情

走进新溪桥北二路的“洪都夜巷·历史文化商业街区”,满眼都是上世纪独有的苏式文保建筑群,糖水铺、老三样、长英绝味水煮、洪都大拇指奶茶等各种小铺子在洪都老厂区大院遍地开花,让人仿佛又回到了老工业社区的生活。

  小小水煮店年销售额高达200多万元,本土的小奶茶店发展成连锁品牌……一个个看似平常的小铺子,重现了老工业社区新的活力。8月31日,记者实地探访了烟火气十足的洪都夜巷。

  □周建明 本报记者 汤亚辉 徐景 文/图

  水煮店生意红火

  带领亲友致富

  路过长英绝味水煮店时,闻着店内飘出的麻辣香气,一下子勾起了记者的食欲。走进店内,老板两夫妻正忙着打扫卫生,三米多长的灶台上,一口直径近1米的大锅里煮满了鸡爪、腐竹、豆泡等各种食材,酱红色的汤汁热气升腾,锅台一侧堆满了十多种新鲜蔬菜。

  “现在才10点钟,你们来得真早。”看见记者的到来,老板误以为是食客,立即停下了手里的活给记者点餐。得知记者来意后,老板万长英聊起了她的创业史。

  20年前,没有工作的她在老万寿宫摆摊卖水煮,经过自己的不断摸索,最终调出了适合南昌口味的卤汤。16年前,她到洪都厂区租店面卖水煮,先后换了三次店面。搬到现在的店面后,赶上打造洪都夜市,生意越来越红火。“现在生意最差的时候,一天都可以卖个五六千,周末的时候每天营业额都要过一万元,一年200多万营收很轻松。”万长英说。

  据万长英介绍,政府打造“洪都夜巷·历史文化商业街区”,不但出钱做活动支持商家,还帮他们做了很多宣传,水煮店的名气越来越大,亲戚们都来跟她学手艺,一下子开了16家“分店”,走上致富路。为了区别亲戚“绝味水煮”的店名,她特地注册了“长英绝味水煮”商标,自己又开了两家直营店。

  “老板,给我点些东西。”采访时,突然来了两位年轻女顾客,点了满满两大碗食材后,打趣地说道:“好几次都排了一个多小时的队才吃到,今天刚下飞机就到你这来了……”上午11点,顾客已在店外排起了长队。

  自创奶茶品牌

  打造全省连锁企业

  11时30分,位于新溪桥东一路路口的洪都大拇指奶茶店,门口同样排着长队。十几平方米的小店内,老板和三个服务员一直忙个不停。看到记者在门口等了她十多分钟,老板罗顺华停下手里的活,一脸歉意地说:“今天洪都中学开学,学生特别多,忙不过来。我们到对面的分店聊,那里安静一些。”

  相比总店,西餐厅的装修风格让分店显得高档了很多。长长的吧台对面,摆放着两排沙发和茶几,红砖装饰的墙面上挂着代表洪都辉煌历史的老照片——“第一架飞机”“第一台摩托车”和“第一枚海防导弹”,很浓的老洪都工业文化气息。

  “奶茶行业竞争非常激烈,洪都夜巷有好几家全国连锁品牌奶茶店,价格比我们低,但影响不到我的生意,因为我不但在产品上差异化竞争,还将产品加上了‘洪都文化’元素,让消费者觉得贵一两块钱值得……”罗顺华告诉记者,今年39岁的她已经创业15年,经过这么多年的摸索,实现了和西餐加工一样的标准化生产,也完善了原料供应链,不但自己开了6家直营店(洪都老厂区3家),还在全省各地开了27家加盟店。

  “政府打造洪都夜巷的思路给了我很多启发,所以我在注册商标名字、装修风格、产品方面都有洪都工业文化元素。没有政府的支持我们也做不大,更吸引不了外地人来加盟。”罗顺华说。

  政府“发红包”

  带动夜经济发展

  “洪都夜巷好多好吃的,虽然南昌菜很辣,但味道真的很好,我来南昌才三个月,竟然喜欢吃辣椒炒的菜了,难怪这里人气这么旺。”来自山东的王女士说,她在南昌做美容产品推广业务,通过自媒体看到博主在洪都夜巷探店的视频,来尝试了几次,发现这个夜市有怀旧老街巷的味道,很多网红店虽然很小,但非常有特色。

  “洪都夜巷复原了上世纪老洪都工业社区的文化元素,很有地域特色和烟火气。为了打造这个夜市,区财政出资刺激老百姓消费,效果非常好。夜市年营收已经超1亿元,解决就业近6000人。”青云谱区商务局商贸科科长陶桦介绍,2020年,青云谱区结合老旧小区改造,将历史自然形成的新溪桥北二路餐饮街区升级,打造为“洪都夜巷·历史文化商业街区”,并举办了“乐购青云谱、消费惠民生”等系列消费节活动,区财政列支100万元用于餐饮文化旅游领域。该项目还被评为市“百城百业”项目,市政府也给予了资金支持。

  据了解,青云谱区规划建设六大特色夜经济板块——“两圈两湾两街”,分别是“夜购潮货”的王府井夜经济商圈、“夜赏文创”的夜象湖商圈,“康养休闲”的玉河湾、“夜间游艺”的梅湖湾、“特色文旅”的洪都夜巷、“餐饮美食”的警民路夜市街。“目前已打造的王府井、梅湖湾、警民路等主题夜市都取得不错的效果,实现全区夜经济差异化发展及业态资源互补。消费是拉动经济增长的引擎。今年上半年,全区经济增速位居全市前列。”陶桦说。

来源: 南昌日报声明:本文已注明转载出处,如有侵权请联系我们删除!

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