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尼康停止开发单反相机,盛衰60年

尼康自2020年6月推出面向专业人士的旗舰机型“D6”以来,再未推出过单反相机的新产品。

在1964年的东京奥运会上,新闻摄影师的座席被尼康相机填满,Nikon F的成功为尼康作为国际性相机制造商获得飞速发展提供了契机,也为单反相机的普及奠定了基础。

Nikon F

推出Nikon F的尼康作为相机制造商拥有悠久历史。尼康的前身是1917年成立的“日本光学工业”。战争时期,除了生产潜水艇的潜望镜外,该公司还制造了大和号战列舰的大炮测距仪等光学仪器。二战结束后的1948年,该公司通过推出小型相机“Nikon I”,转型为相机制造商。

坚固性和耐用性是尼康相机的最大特点,在越南战争中,摄影师被子弹打中后,因挂在脖子上的尼康相机挡住子弹而捡回了性命,从沉没船只的行李中发现的相机仍然能够使用,这些“尼康神话”一直为人称道。尼康相机还被美国国家航空航天局(NASA)用于1971年的阿波罗15号,在太空领域发挥了作用。

单反相机的结构是将被拍摄对象反射到机身内部配备的反光镜上,通过取景器进行确认。单反相机可在拍摄时轻松确定构图,从德国企业擅长的测距仪(测距仪联动式)相机手中夺取了市场份额。

在单反相机方面,佳能推出了具备自动曝光(AE)功能的“AE-1”,奥林巴斯上市了小型轻量化的“OM-1”。随着功能越来越高,价格不断降低,单反相机逐渐向普通消费者普及。

进一步推动单反相机大众化的是相机的数字化。尼康在1999年率先推出了数码单反“D1”,开拓了新市场。实现数字化之后,相机的零部件数量减少,可轻松进行大量生产,面向家庭的产品种类也越来越丰富,市场迅速扩大。单反相机市场规模在胶片时代的最高年销量为1980年的128万台,数码单反相机在年销量最高的2012年达到1620万台,规模扩大至约13倍。

“数码相机除了和汽车领域中一样的‘磨合’要素(零部件需要精密加工)之外,还通过商业模式上的优势,保持了竞争力”。在2010年日本经济产业省公布的《产业构造愿景2010》中,在日本企业的数字家电业务输给韩国和台湾企业后,作为生存下来的日本制造业的堡垒,单反等数码相机成为与汽车并列的令人称赞的存在。

不过,尼康在单反相机上的成功导致其在创新上进退两难。从而较晚涉足目前成为相机主角的无反相机业务。无反相机不需要反射结构(反射结构需要先进光学技术),2008年松下推出了全球首款无反相机。索尼和韩国三星电子也紧随其后推出无反相机。

单反相机的优势是可以根据被拍摄物体和摄影环境更换镜头。尼康在单反相机上拥有60多年历史,可更换镜头的种类丰富。无反相机要想采用单反相机时代的可更换镜头,需要专用适配器。尼康对拥有镜头资产的单反相机用户的顾虑是其涉足无反相机较晚的一大原因。

索尼2006年收购了柯尼卡美能达的相机业务,正式涉足数码相机市场。索尼充分利用电气通信及图像传感器的优势技术,引领了无反相机市场。

2013年,索尼开发出了把“全画幅”高端单反相机上配备的图像传感器用于无反相机的“α7”机型,实现了迅猛增长。据日本调查公司Techno Systems Research统计,在可更换镜头相机的份额(销量)方面,索尼2020年上升到第2,仅次于佳能,尼康下滑到第3。

尼康由于数码相机市场快速萎缩及较晚涉足无反相机业务,业绩恶化。2019财年(截至2020年3月)影像业务的营业损益为亏损171亿日元(上财年盈利220亿日元),2020财年(截至2021年3月)亏损扩大到了357亿日元。

尼康停止开发数码单反相机

尼康2019年11月制定了重建计划,在日本国内关闭了2家相机相关工厂,在国外也进行裁员等结构改革。尼康还缩小了入门机型的产品阵容,把商品锁定在市场坚挺的专业摄影师和摄影爱好者领域。

尼康2018年推出了提高了摄影功能的面向专业人士和摄影爱好者的“Z7”,正式涉足无反相机。2021年推出无反相机的最高端机型“Z9”,开始反攻。尼康退出单反相机开发,今后计划把经营资源集中向无反相机,提高商品竞争力。

在无反相机领域,从左右画质的图像传感器的设计开发到生产实现一条龙的索尼处于领先。智能手机也不断提高画质和性能。在“前有虎,后有狼”的严峻形势下,尼康能否重新振兴相机业务?知名相机厂商处于紧要关头。

尼康的单反相机

尼康自2020年6月推出面向专业人士的旗舰机型“D6”以来,再未推出过单反相机的新产品。此外,还将结束卡片机的开发,今后专注于无反相机。现有机型今后将维持生产和销售。

尼康在单反相机的销量份额上仅次于佳能,排在世界第2位。佳能也计划在数年内结束单反相机的旗舰机型的开发。包括单反相机和无反相机在内,镜头可换式相机的全球出货量从2017年的1167万部减少至2021年的534万部。


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