{"config":{"moduleinfo":{"javascripts_count":[{"count_phone":0,"count":0}],"styles_count":[{"count_phone":0,"count":0}],"htmls_count":[{"count_phone":2,"count":2}]},"htmls":[],"styles":[{"text":".aliyun-topbar .aliyun-topbar-header .aliyun-topbar-element.sub-logo .sub-logo-link .sub-logo-image{height:22px !important;}"},{"text":".aliyun-topbar .aliyun-topbar-header .aliyun-topbar-element.sub-logo .sub-logo-link.pointer{display: flex;align-items:center;}"},{"text":".aliyun-topbar .aliyun-topbar-header .aliyun-topbar-element.aliyun-language{display:none !important;}"},{"text":".aliyun-topbar {box-shadow: none !important;}"}],"javascripts":[{"text":"function isDingTalkFn() { var ua = navigator.userAgent.toLowerCase(); var isIn = /dingtalk/gi.test(ua); if (isIn) { var style = document.createElement(\"style\"); style.innerText = ` @media (max-width: 768px) { .aliyun-module.wb-aliyun-developer-h5-nav { display: none!important; } .aliyun-module[data-module-name=\"@ali/hmod-ace-homepage-2020-hmod-footer\"] { display: none; } } `; document.head.appendChild(style); } }; isDingTalkFn();"}],"countinfo":{"htmls":{"length_pc":0,"length":0}},"header":"activity","logo":"https://img.alicdn.com/tfs/TB1KR.SwYr1gK0jSZFDXXb9yVXa-160-40.png","logoLink":"https://chuangke.aliyun.com/"},"settings":{"uuid":"NOUUID"}}
中国站
联系我们
ICP备案控制台登录/注册
{"config":{"moduleinfo":{"question":"","rightTitle":"个人中心","menu_count":[{"count_phone":8,"count":8}],"article":"","rightMenu_count":[{"count_phone":3,"count":3}]},"menu":[{"menuTitle":"出发吧创业者","menuLink":"https://startup.aliyun.com/special/gostartup"},{"ismoreList":false,"menuTitle":"首页","menuLink":"//chuangke.aliyun.com"},{"menuTitle":"资讯","ismoreList":false,"menuTag":"","menuLink":"//chuangke.aliyun.com/info/","submenu":[]},{"menuTitle":"融资","menuLink":"","ismoreList":true,"menuTag":"","submenu":[{"submenuTitle":"","submenuLink":"","morsubemenu":[{"morsubemenuTitle":"投BP","morsubemenuLink":"//chuangke.aliyun.com/company/"},{"morsubemenuTitle":"源码资本","morsubemenuLink":"https://chuangke.aliyun.com/financing/sourcecodecap"},{"morsubemenuLink":"https://chuangke.aliyun.com/financing/gaorongvc","morsubemenuTitle":"高榕资本"},{"morsubemenuLink":"https://chuangke.aliyun.com/financing/brv","morsubemenuTitle":"蓝驰创投"},{"morsubemenuLink":"https://chuangke.aliyun.com/financing/ebvc","morsubemenuTitle":"钟鼎创投"},{"morsubemenuTitle":"元璟创投","morsubemenuLink":"https://chuangke.aliyun.com/financing/visionpluscapital"},{"morsubemenuTitle":"靖亚资本","morsubemenuLink":"https://chuangke.aliyun.com/financing/emventures"},{"morsubemenuTitle":"清流资本","morsubemenuLink":"https://chuangke.aliyun.com/financing/crystalstreamcap"}],"moresubmenuTitle":"找融资"},{"submenuTitle":"","submenuLink":"","morsubemenu":[{"morsubemenuTitle":"专精特新直通北交所","morsubemenuLink":"https://chuangke.aliyun.com/startup-program/zjtx"},{"morsubemenuTitle":"线下园区入驻","morsubemenuLink":"//chuangke.aliyun.com/city"},{"morsubemenuTitle":"赛道明星班","morsubemenuLink":"//chuangke.aliyun.com/star"},{"morsubemenuTitle":"赛道训练营","morsubemenuLink":"//chuangke.aliyun.com/demoday"}],"moresubmenuTitle":"加速与孵化"}]},{"ismoreList":true,"submenu":[{"submenuTitle":"","submenuLink":"","morsubemenu":[{"morsubemenuLink":"https://chuangke.aliyun.com/special/newstartups","morsubemenuTitle":"项目求报道"},{"morsubemenuTitle":"大企业创新场景对接","morsubemenuLink":"https://chuangke.aliyun.com/openinnovation"},{"morsubemenuTitle":"IoT框架技术内测","morsubemenuLink":"https://chuangke.aliyun.com/waft"},{"morsubemenuTitle":"阿里生态资源对接","morsubemenuLink":"//chuangke.aliyun.com/markets/aliyun/surpportive"},{"morsubemenuTitle":"深圳千万上云补贴扶持","morsubemenuLink":"//chuangke.aliyun.com/szwqsy/"}],"moresubmenuTitle":"资源对接"},{"submenuTitle":"","submenuLink":"","morsubemenu":[{"morsubemenuTitle":"创业大赛","morsubemenuLink":"//chuangke.aliyun.com/event"},{"morsubemenuTitle":"88帮帮节","morsubemenuLink":"//chuangke.aliyun.com/special/88"},{"morsubemenuTitle":"创业节","morsubemenuLink":"https://chuangke.aliyun.com/chuangyejie/1111/2021"},{"morsubemenuTitle":"创峰会","morsubemenuLink":"//chuangke.aliyun.com/chuangfenghui"},{"morsubemenuTitle":"云栖TechDay","morsubemenuLink":"//chuangke.aliyun.com/techday"}],"moresubmenuTitle":"热门活动"}],"menuTitle":"资源与活动","menuLink":""},{"menuTitle":"城市站","menuLink":"","ismoreList":false,"submenu":[{"submenuLink":"https://startup.aliyun.com/city/nb/","submenuTitle":"宁波海曙站"},{"submenuLink":"//startup.aliyun.com/city/vanke-wanchuang/portal","submenuTitle":"万创科技城站"},{"submenuTitle":"聊城城市站","submenuLink":"//startup.aliyun.com/city/lc/portal/"},{"submenuTitle":"太原城市站","submenuLink":"//startup.aliyun.com/city/ty/portal"},{"submenuLink":"//startup.aliyun.com/city/xt/","submenuTitle":"湘潭城市站"},{"submenuLink":"//startup.aliyun.com/city/zz/","submenuTitle":"郑州城市站"},{"submenuTitle":"岳阳城市站","submenuLink":"//startup.aliyun.com/city/yy/"},{"submenuTitle":"上海金桥站","submenuLink":"https://startup.aliyun.com/city/sh/"},{"submenuTitle":"成都","submenuLink":"https://startup.aliyun.com/city/cd/"},{"submenuTitle":"镇江","submenuLink":"https://startup.aliyun.com/city/zj/"}]},{"menuTitle":"活动中心","menuLink":"//startup.aliyun.com/event","menuTag":"","submenu":[],"ismoreList":false},{"menuTitle":"创业白皮书","menuTag":"","menuLink":"https://chuangke.aliyun.com/special/ebook"},{"menuTitle":"更多服务","menuLink":"","ismoreList":false,"submenu":[{"submenuTitle":"政策指南平台","submenuLink":"https://sme.aliyun.com/policy/"},{"submenuTitle":"创业直播间","submenuLink":"//chuangke.aliyun.com/live/"},{"submenuLink":"//market.aliyun.com/shuangchuang","submenuTitle":"创业服务市场"},{"submenuTitle":"人才招聘","submenuLink":"//edu.aliyun.com/recruit"},{"submenuTitle":"云栖大会科技专场","submenuLink":"https://chuangke.aliyun.com/special/yunqi/2021/live"}]},{"menuTitle":"直播间","menuLink":"https://chuangke.aliyun.com/live/","submenu":[{"submenuTitle":"云谷创新谈","submenuLink":"https://chuangke.aliyun.com/live/room/4"},{"submenuTitle":"星云计划公开课","submenuLink":"https://chuangke.aliyun.com/live/room/2"},{"submenuTitle":"一汽奔腾“智“”悦”座舱云上对接会","submenuLink":"https://chuangke.aliyun.com/live/video/250792"},{"submenuLink":"https://chuangke.aliyun.com/live/video/250721","submenuTitle":"钉钉专场:钉钉PaaS开放及生态策略"}]},{"menuTitle":"中小企业服务平台","menuLink":"https://sme.aliyun.com/"},{"menuLink":"https://chuangke.aliyun.com/brand/duoguan/","menuTitle":"品牌馆","submenu":[{"submenuTitle":"IT桔子","submenuLink":"https://startup.aliyun.com/brand/itjuzi/"},{"submenuTitle":"夺冠","submenuLink":"https://chuangke.aliyun.com/brand/duoguan/"},{"submenuTitle":"蓝驰创投","submenuLink":"https://chuangke.aliyun.com/financing/brv"},{"submenuTitle":"高榕资本","submenuLink":"https://chuangke.aliyun.com/financing/gaorongvc"},{"submenuTitle":"元璟资本","submenuLink":"https://chuangke.aliyun.com/financing/visionpluscapital/"},{"submenuTitle":"源码资本","submenuLink":"https://chuangke.aliyun.com/financing/sourcecodecap/"}]},{}],"rightMenu":[{"menuTitle":"我的项目","menuLink":"//chuangke.aliyun.com/project/my"}],"countinfo":{"menu":{"length_pc":0,"length":0},"rightMenu":{"length_pc":0,"length":0}},"publicity":{"img":"","link":""}},"settings":{"uuid":"NOUUID"}}
{"config":{"moduleinfo":{"searchLink":"//m.aliyun.com/product/search","channels_count":[{"count_phone":12,"count":12}],"searchText":"ecs","noAppDownload":true,"logo":"//gw.alicdn.com/tps/TB11eICOFXXXXaLapXXXXXXXXXX-130-39.png"},"channels":[{"spmId":"0","maxShowNum":"6","isOpenSubChannel":false,"link":"//chuangke.aliyun.com/","title":"首页"},{"spmId":"0","maxShowNum":"6","isOpenSubChannel":false,"link":"//chuangke.aliyun.com/info/","title":"创业资讯"},{"link":"","title":"找融资","subChannels":[{"title":"投BP","link":"//chuangke.aliyun.com/company/"},{"title":"云融资","link":"//chuangke.aliyun.com/product/financing"}],"isOpenSubChannel":true},{"spmId":"0","channelStr":"频道描述","maxShowNum":"6","isOpenSubChannel":false,"link":"","title":"孵化与加速","subChannels":[{"title":"线下园区入驻","link":"//chuangke.aliyun.com/city"},{"spmId":"0","tce_rule_count":"1","link":"//chuangke.aliyun.com/star","title":"AI赛道明星班"},{"spmId":"0","tce_rule_count":"1","link":"//chuangke.aliyun.com/demoday","title":"赛道训练营"}]},{"spmId":"0","maxShowNum":"0","isOpenSubChannel":false,"title":"资源对接","subChannels":[{"title":"大企业创新场景对接","link":"https://chuangke.aliyun.com/openinnovation"},{"link":"//chuangke.aliyun.com/markets/aliyun/surpportive","title":"阿里生态资源对接"},{"link":"//chuangke.aliyun.com/szwqsy/","title":"深圳千万上云补贴"}],"link":""},{"link":"","title":"走进城市站","isOpenSubChannel":false,"subChannels":[{"link":"https://chuangke.aliyun.com/city/vanke-wanchuang/portal","title":"万创科技城"},{"link":"https://chuangke.aliyun.com/city/lc/portal/","title":"聊城城市站"},{"link":"https://chuangke.aliyun.com/city/ty/portal","title":"太原城市站"},{"title":"湘潭城市站","link":"https://chuangke.aliyun.com/city/xt/portal"},{"title":"郑州城市站","link":"https://chuangke.aliyun.com/city/zz/portal"},{"title":"岳阳城市站","link":"//chuangke.aliyun.com/city/yy/"},{"title":"上海金桥站","link":"https://chuangke.aliyun.com/city/sh/"}]},{"spmId":"0","maxShowNum":"6","isOpenSubChannel":false,"link":"","title":"热门活动","subChannels":[{"title":"创业大赛","link":"//chuangke.aliyun.com/event"},{"title":"88帮帮节","link":"//chuangke.aliyun.com/special/88"},{"title":"创业节","link":"https://chuangke.aliyun.com/special/chuangyejie/spring2021"},{"title":"创峰会","link":"//chuangke.aliyun.com/chuangfenghui"},{"link":"//chuangke.aliyun.com/techday/","title":"云栖Techday"}]},{"link":"","title":"更多","isOpenSubChannel":false,"subChannels":[{"title":"求报道","link":"https://chuangke.aliyun.com/resource/apply/8/140#/"},{"title":"创业直播间","link":"//chuangke.aliyun.com/live/"},{"link":"//market.aliyun.com/shuangchuang","title":"创业服务市场"},{"title":"人才招聘","link":"//edu.aliyun.com/recruit"}]}],"countinfo":{"channels":{"length_pc":0,"length":0}}},"settings":{"uuid":"NOUUID","recommend":{"visibleMode":"default"},"anchor":{"visibleMode":"all"},"pc":{"background":"","horizontal":"默认","verticalNumber":0,"marginTop":"","marginBottom":"","contentBackground":"","paddingHoz":"","paddingTop":"","paddingBottom":"","backgroundImage":"","autoHeight":false},"h5":{"background":"","horizontal":"默认","verticalNumber":0,"marginTop":"","marginBottom":"","contentBackground":"","paddingHoz":"","paddingTop":"","paddingBottom":"","backgroundImage":"","autoHeight":false}}}
{"config":{"adConfig":{"target":"_blank","pcImg":"","h5Img":"","icon":"","mode":"all","extraList":[],"linkList":[],"href":""},"windowSet":{"open":true,"dataList":[{"list":[{"url":"https://chuangke.aliyun.com/special/newstartups","text":"求报道"},{"url":"https://chuangke.aliyun.com/company/","text":"找融资"}]},{"list":[{"text":"创企榜","url":"https://chuangke.aliyun.com/special/startup"}],"bgi":"https://img.alicdn.com/imgextra/i3/O1CN01vevPS31ofSq4izkDg_!!6000000005252-2-tps-84-232.png","color":"#fff"}]}},"settings":{"recommend":{"visibleMode":"default"},"anchor":{"visibleMode":"all"},"pc":{"background":"","horizontal":"默认","verticalNumber":0,"marginTop":"0","marginBottom":"0","contentBackground":"","paddingHoz":"0","paddingTop":"0","paddingBottom":"0","backgroundImage":"","autoHeight":false},"h5":{"background":"","horizontal":"默认","verticalNumber":0,"marginTop":"0","marginBottom":"0","contentBackground":"","paddingHoz":"0","paddingTop":"0","paddingBottom":"0","backgroundImage":"","autoHeight":false}}}

中国第一大桌面搜索引擎易主?给百度敲响警

很多人第一反应的是数据的真实性存疑。根据其数据显示,百度的份额为26.32%。微软必应、搜狗、Yan

百度的改变,其实需要对自己的利益动刀。

根据凤凰网报道,StatCounter的数据显示,在中国内地桌面搜索市场上,到2023年4月,微软必应的份额再次创出历史新高,达到了37.4%,取代百度成为中国第一大桌面搜索引擎。

百度已不是中国第一大桌面搜索引擎,这条消息引发国内舆论热议,并快速上了微博热搜第一。 

很多人第一反应的是数据的真实性存疑。根据其数据显示,百度的份额为26.32%。微软必应、搜狗、Yandex、好搜、谷歌的市场份额为35.69%、14.48%、6.78%、6.17%、3.36%。 

而据了解,StatCounter是一个网站流量分析工具,主要提供网页浏览器的使用分布的讯息。 

目前很多人第一反应的是数据的真实性存疑,但事实上,无论数据的真实性到底有多少,都给百度敲响了警钟,百度搜索引擎可能到了最危险的时刻。 

信息失真,但百度市场份额下滑趋势是确定性的

从数据来看,用户的直觉是对的。Statcounter统计的数据大概率是失真了,因为从它的数据统计模式来看,它是依靠在众多站点、博客当中抓取数据来实现的。 

比如个人博客嵌入statCounter的代码的话,博客拥有者后台会有一个数据看板,能够看到访客来源于哪些搜索引擎、浏览器、操作系统,同时也会共享流量数据给statcounter公司。 

这个抓取模式在海外是成立的,因为个人博客、技术博客非常丰富,互联网的主要流量通过这种方式抓取很合适。但在国内,各家在APP内部都是“内容闭环”,这导致公共领域流量几近枯竭。因此,这种数据抓取模式,很容易出现失真的情况。 

比如说,目前很多内容APP与平台都拒绝搜索引擎的索引,比如微信公众号。因此,微信公众号的流量除了腾讯自己,外界其实无法分析,也抓取不到。百家号其实也是同理。tatcount调研机构无法通过博客和站点上布设的网点精确的抓取到搜索引擎的市场份额。 

从数据来看,虽然数据统计的精确性是有问题的,百度搜索引擎的市场份额在下滑的趋势应该是没有疑问的。必应搜素的市场份额以及用户口碑都在提升。 

有用户在微博表示从百度转为必应一年之后,没有任何不适,并指出了5点好处: 

1、无论是手机还是电脑版,再也没有人胁迫你下载 App 才能看。2、左边还是右边,都没有乱七八糟的热搜和广告投放。3、首页从各种黄色擦边引战换成了赏心悦目的壁纸。4、身体不舒服搜一搜不再是一堆医院广告了。5、搜索精准度和页面干净程度也高很多。 

在目前的一些市场调研中,bing(必应)的比例也在变高。比如日前观察者网在微博做了一个关于“你在用什么搜索引擎”的用户问卷调查,参与投票总数是1331票,其中,百度占比48%,必应占据36%。 

虽然当前也很难精确统计百度具体下滑了多少,但很明显,未来百度面临的竞争形势变得严峻。毕竟,Bing在这几个月下载量大增的趋势是非常明显的,从近年来看,用bing、Yandex的搜索引擎甚至微信、抖音搜索、小红书搜索的用户在增多。 

百度的风险:优质内容被腾讯与字节分流,用户习惯在发生改变 

从搜索引擎来看,百度面临的风险是,它已经不再是互联网流量第一入口,也不是流量中心,在用户时间的争夺战中,百度与微信、抖音、今日头条这三大流量型APP竞争,已经越来越吃力。 

百度的风险首先体现在,由于内容孤岛效应,各大内容平台都在自建内容城池,百度的内容丰富度缺失的问题暂时无解。而搜索引擎体验的背后,是需要一个庞大的内容池来支撑的,当很多的内容在其他APP产生,百度又搜索不到的情况下,很大程度上影响了用户的搜索体验与内容质量。 

而PC时代落幕,过去的站长群体基本都放弃做网站了,开始转做百家号,也是因为如此,百度需要做大百家号来承接原有站长群体,壮大内容城池,因此,百度的流量大多数也多数导给了百家号。 

但尽管如此,百度搜索被各种内容APP分流已经是不争的事实。微信,阿里系,字节系系都是一个个巨型的信息孤岛,尤其是微信与字节系各自手里有图文(微信公众号与今日头条)与短视频(抖音与视频号)两张王牌,占有了海量的内容信息。 

在图文+视频内容的丰富度与全面性、优质度上,腾讯系与字节系的内容城池越来越厚。 

也因此,腾讯系与字节系都开始发力搜索,尤其是微信搜索、抖音搜索在用户搜索习惯与频次中占据了越来越大的权重。 

目前微信搜索、抖音搜索与头条搜索、小红书搜索,对百度的分流是非常大的。用户多个APP专业问题专业搜索的习惯正在形成。 

很多人都形成了类似的体验,很多人在百度寻求问题的答案的时候,如果很难有完美的结果,第一反应会在其他APP搜索。比如微信搜索已经成为很大一部分用户的搜索习惯。 

其次,抖音以及微博、小红书搜索也承担了一部分用户搜素需求。有消费者表示,现在大事儿问GPT,做菜问抖音,旅游问小红书,新闻问微博。这本质上也在反映用户的搜索习惯在发生变化。 

百度搜索与广告模式的矛盾在激化

而从模式来看,百度搜索与竞价广告营收模式是一对天然的矛盾,在PC互联网时代,大家没得选,可以忍受这种矛盾。 

但是移动互联网发展到今天,内容碎片化、垂直化,被各种APP分流,百度的内容不再占据优势,当用户搜索体验下滑的时候,对广告的忍受能力无疑也在下降了。

比如搜索上海迪士尼,第一、第二条都是广告,第三条是官网,第四条是百科,第五条还是广告。 

有用户指出,搜厂家官网,出来的结果,前面3-5个链接里几乎不可能有这官网,需要特别仔细甄别,才能找出来哪个是真厂家官方的官网,心太累了。 

因此,广告数量体验与搜索体验的矛盾急剧上升,简单来说,广告数量和搜索体检是矛盾体,百度搜索与广告体验失衡,逐渐超出了用户对广告的承受能力,导致用户逐渐流失。

某种程度上,百度搜索的下滑似乎是无可阻挡的趋势,因为优质内容已经被各大平台分流了,你如果没有占据最全的优质内容,无法把其他平台的优质内容汇聚到百度平台上,大量的广告还在进一步的剥夺用户体验,那么用户流失是必然的。 

挽救下滑颓势,百度要怎么做?

对于百度来说,要破局只能打好手里的牌,首先是改善搜索体验,将广告与内容进行有效的标识区分,重建用户信任价值。 

其次是盘活手里的内容资源。盘活手里的资源绝对不是把流量大盘都导给百家号。 

“一搜就是百家号”是当下很多用户的吐槽,百度把很多的搜索流量都导流给百家号,本身也是想形成流量闭环,但问题是百家号的文章往往又不是以内容质量作为判断标准的,很多很水的文章拥有很大的阅读量,而很多高质量的文章却没有流量。这就导致了百家号内容与搜索没有建立很高的契合度与匹配度。当用户通过搜索搜到水文的次数越来越多,体验下滑,自然开始想办法转移去其他平台搜索答案。 

目前来看,要不要把核心流量给百家号,百度也很难,本身流量有限,本身百家号流量扶持与补贴已经非常低了,如果百家号流量再进一步分走,那么创作者的积极性也将进一步被打击。 

但是现在到了该平衡利益与用户体验的时候了。我们知道,包括知乎、豆瓣等优质内容平台都有海量的信息,也是完全开放给百度使用的,百度其实完全可以开放给这些优质内容平台更多的搜索权重,提升搜索体验,就能留住一部分用户。 

其次是学习国外的搜索引擎,调整搜索机制,Yandex和Bing搜索为何市占率会快速提升,因为同样的内容,不但减少了广告推送,而且会根据用户的偏好与最近的热点等,调整推送的内容。这使得搜索引擎推送的内容与用户所需匹配度很高。 

而百度一直以来强调其AI智能化推荐能力,但用户的感知却常常需要从广告中找有用的内容,浪费时间不说,还要花精力去甄别与筛选。 

StatCounter这次的数据,无论真实性有多少,其实都给百度搜索敲响了警钟,到了一个非常危险的时刻。对于百度来说,搜索体验决定口碑,而口碑影响搜索流量,百度的改变,其实需要对自己的利益动刀,就看百度是否能权衡好短期利益与长期利益之间的关系了。